Privacy Policy

Who we are

This Privacy Policy explains how Alliance Heating and Cooling ("Alliance," "we," "us" or "our") handles personal information collected through alliancehvac.tech and its pages (the "Site"), and when you call, text or email us about our heating, cooling and commercial refrigeration services.

Alliance is based in Florence, Kentucky, and serves homes and businesses in Northern Kentucky and Greater Cincinnati. Our mailing address for legal notices is 5900 Centennial Cir, Suite 270, Florence, KY 41042.

Information we collect

Information you give us

When you fill out a form on the Site (for example, a service request, an estimate request or a commercial quote request), we collect what you enter, which can include:

• Your name, phone number and email address
• The ZIP code where service is needed
• For commercial and refrigeration requests: your business name, the type and number of units, and the visit frequency you are interested in
• The type of equipment and the kind of help you need (repair, replacement estimate, maintenance, quote)
• Anything you write in the message box

We also keep a record of calls, text messages and emails you exchange with our office, and the details you give us when we schedule or perform work.

Information collected automatically

When you visit the Site, we and our service providers automatically collect some technical information, such as your IP address, browser and device type, the pages you view, the page that referred you, and the date and time of your visit.

When you arrive from an online ad or a tracked link, we record the campaign details in the link: the landing page and UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content), plus Google Ads click identifiers (gclid, gbraid, wbraid) when present. These are stored with your form submission so we can tell which ads and pages bring in requests.

We use cookies and similar technologies to do this. See "Cookies and analytics" below.

How we use information

• To respond to your request, contact you, schedule visits and provide service, estimates and quotes
• To keep customer and job records, send invoices and handle payments and warranty questions
• To send text messages you have agreed to receive (see our SMS Terms & Privacy Policy)
• To understand how the Site is used and which advertising works, and to improve the Site and our services
• To protect the Site and our forms from spam, bots and abuse
• To comply with law and to protect our rights and the safety of our customers and staff

We do not sell your personal information, and we do not share it with third parties for their own marketing.

Who we share information with

We share personal information only with service providers that help us run our business, under their own privacy and security terms, and only as needed for the purposes above:

• HighLevel (LeadConnector): hosts the Site and its forms and stores contact and request records in our customer relationship management (CRM) system. It is also our text-messaging platform.
• Advertising and analytics tools: we may use advertising and analytics tools such as Google Analytics and Google Ads (managed through Google Tag Manager) to measure Site traffic and ad performance.
• Cloudflare: provides bot and spam protection on our forms, which may process your IP address and browser signals.
• FieldPulse: our scheduling and customer-records software, which stores your contact details and job history when we schedule and perform work.
• Other service providers that support our day-to-day business, such as payment processing, email, phone and call-tracking services.

Financing. Financing is available through Wisetack, subject to credit approval. If you apply for financing, Wisetack handles your application under its own privacy policy.

We may also disclose information when required by law or legal process, to protect rights and safety, or as part of a sale, merger or transfer of our business.

Text messaging. Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging opt-in data and consent are never shared with any third party.

Cookies and analytics

Cookies are small files stored by your browser. We use them to keep the Site and forms working, to remember your cookie choice, to measure visits with Google Analytics (through Google Tag Manager), and to connect ad clicks to form submissions.

You can manage cookies through your browser settings, through any cookie controls we offer on the Site, or with the Google Analytics opt-out browser add-on (tools.google.com/dlpage/gaoptout). You can manage Google ad personalization at adssettings.google.com. Blocking cookies may affect how some parts of the Site work.

Our Site does not currently respond to "Do Not Track" browser signals.

How long we keep information

We keep personal information as long as needed for the purposes described in this policy or as required by law, and then delete or de-identify it.